Wednesday, 5 November 2014

PRESS RELEASE: ITC Vivel Love and Nourish Launched by Kareena Kapoor Khan

Vivel Launches Love & Nourish 

-An exquisitely crafted bathing indulgence-

Brand Ambassador Kareena Kapoor Khan unveils the unique range 

New Delhi, November 4, 2014:

Vivel, ITC’s leading personal care brand and one of India’s most exciting brands, introduces ‘Love & Nourish’ an exquisitely crafted bathing range with brand ambassador Kareena Kapoor Khan.  

Enriched with Almond Oil & Shea Butter and Avocado Oil & Olive Butter, Vivel Love & Nourish is an indulgence crafted to pamper skin with an abundance of exotic butter and nourishing oil. The ingredients since time immemorial have had a rich legacy of skin care and nourishment. 

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, stated “Vivel love & Nourish celebrates the indulgent and lovable Vivel woman. Be it the exotic nourishing ingredients with a rich legacy of skin care or the innovation in creating the first ever flip-top mechanism in soap packaging, or the soft hues of the bathing bar, Vivel Love & Nourish is an idyllic extravagance that is poised to serenade a woman with √©lan!”

Kareena Kapoor Khan, Brand Ambassador, Vivel expresses, “Love & Nourish is Vivel’s most luxurious bathing bar range. The name itself reflects innovation and the brand promise of deep nourishment. It truly embodies the spirit of soft, luxurious indulgence with the abundance of exotic butters. I am proud to be a part of Vivel’s commendable growth story and invite everyone to discover love and indulgence at its best!”

Vivel Love & Nourish is available in two variants:

Avocado Oil & Shea Butter
Nourishing Avocado Oil provides skin with deep moisture, giving it a radiant glow. Olive butter has high nutritional value and penetrates deep into the skin to provide intense hydration.

Almond Oil & Shea Butter
Rich in Vitamin A, B and E, and Almond oil improves skin elasticity and keeps skin supple and nourished. Shea Butter rich in antioxidants and vitamins is excellent for the skin. It restores moisture and even unclogs pores.

Each bathing bar is priced at Rs. 50 for 125 gm.

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