Thursday, September 2014: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has launched Fresh Active 75ml & Fresh Natural 75ml deodorant. The brand new offering is now available in stylish glass bottles in a pump spray format
The range is created for those who are always active and on-the-go. These deodorants contain ocean extracts and keep you feeling fresh all day long. These products can be used on the clothes as well.
“While the category is still predominantly aerosols, there is a need in the market for products which deliver freshness in a pump spray format. Fresh Active & Fresh Natural are our top variants in the freshness space and we have tried to broad-base that equity with the new launches” says Mr. Rakshit Hargave, Managing Director, NIVEA India Pvt. Ltd.
The new variants are positioned as a premium offering from NIVEA, moreover the packaging adds to the premium & rich feel. Consumers can now look forward to freshness on the go as these products can be used as convenient travel packs.
· NIVEA Fresh Active 75 ml- The Fresh, masculine fragrance which enables you to stay fresh in every action. The flagship fragrance from NIVEA for male consumers who seek freshness in their daily routine.
· NIVEA Fresh Natural 75 ml- The light & fresh floral fragrance which gives mild care for your underarms. The flagship fragrance from NIVEA for female consumers who seek freshness in their daily routine.
NIVEA Fresh Active and Fresh Natural will be retailed at Rs. 225 and will be available at all major retail outlets across India.
About NIVEA India:
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 48,188 Crores (Euro 6,141 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.